Frequently Asked Questions
How does marketing differ from advertising?
Marketing is primarily the process of figuring out how to effectively satisfy customer needs after having identified those demands. Advertising, in contrast, is the process of marketing a business and its products or services via paid channels. Or, to put it another way, marketing involves advertising.
Who is your target audience/customer base?
Analyze customers who purchased from you in the past or even from your competitors, that's your simple answer. Look for the characteristics that indicate a potential target. So that you won't forget them, write them on paper. Next, keep a close eye out for buyers who fit that description.
Why are we superior to the choices available?
Consider your competitors' product marketing strategies as you consider the solution to this issue. Adjust your messaging (value proposition) to highlight a quality you have that your clients will find especially beneficial.